This Ain’t Merch – It’s What We Wear When We Survive
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I never thought I’d sell shirts.
I damn sure never thought I’d run a store.
But when you’ve spent years chasing lions, burying friends, surviving storms on the back of a mule, and writing what no one else will say — it sticks to you.
I didn’t start a clothing line.
I started throwing punches at the quiet.
Most of what I made — the hoodies, the mugs, the framed prints — came from nights where I almost quit.
They ain’t designed. They’re recovered.
Every quote on the back of a shirt?
They came from my book or one of hundreds of poems.
That all came from something I couldn’t say out loud.
So I printed it.
I’ve hunted lions.
Buried dogs I loved more than people.
Sat by fires that burned cold.
Wrote pages that never asked to be pretty — just honest.
This gear is for the ones who get that.
The photos?
That’s not stock.
That’s my mule, my boots, my mountain, my hounds.
You’re not buying a look — you’re buying proof.
This store wasn’t built to trend.
It was built to hold the weight.
So if you’re shopping for cozy?
It will feel cozy.
If you’re shopping for something that says what you’ve never had the words for —
you just found that to.